Cut webinar launch setup from 3 hours to 10 minutes.

Webinar campaigns break down when work is scattered across six tools. Go from one Slack message to a full campaign pack, approved before anything goes live.

Watch the 2-minute demo See workflow

One approved source of truth doc

Streamlined workflow means reduced errors

Sync changes across your tech stack

Brief

Doc

Page

Emails

Ads

Slack brief

MarketAustralia

SpeakerJamie Beaton

AudienceParents, Y10 to Y12

TopicSAT strategy webinar

Emma10:32 AM

Please build the campaign pack for our next SAT strategy webinar.

# webinar-briefs

→

Generated campaign pack

How to Score 1600 in the SAT

Landing pageDrafted

Marketo email sequenceDrafted

Meta ad variantsDrafted

Mobile and desktop QADrafted

Ready for review

One brief. One doc. One campaign workflow.

Intake

Paste the webinar brief in Slack.

Add the title, speaker, time, audience, offer and notes where the team already works. The workflow turns messy inputs into a clean campaign source.

Review

Approve one Google Doc first.

The doc becomes the source of truth for landing page copy, emails, ads, video scripts and QA before anything is pushed live.

Build

Push approved details into the stack.

Once approved, campaign details can move into Zoom, Marketo, landing pages and test emails without rebuilding everything by hand.

Watch the 2-minute demo

Every campaign asset stays tied to the same approved source.

Campaign doc

One approved source for audience, angle, speaker details, timing, CTA, offer and review notes.

Landing page

Page copy drafted from the same approved details, with speaker, date, time and CTA kept aligned.

Marketo email sequence

Reminder and follow-up copy prepared for test-send review, mobile checks and stakeholder approval.

Ad copy

Meta primary text, headlines and descriptions aligned to the same webinar promise and audience.

QA checklist

Checks for missing inputs, copy drift, broken handoffs, mobile layout and approval comments before launch.

Tool handoff

Approved campaign details prepared for Zoom, Marketo, landing pages, test emails and the final launch handoff.

Launch more webinars with the same team.

Teams launching recurring webinars from Slack briefs and scattered notes

Campaign managers who need one approval source before assets go live

Education, events, demand generation and field marketing workflows

Ops teams that want more campaign capacity without adding headcount

Watch the 2-minute demo

Why I built this

I kept seeing good webinar ideas slowed down by campaign ops work.

I’m Ian Larbalestier, a strategic growth lead who builds acquisition systems for B2B and EdTech teams. I spent the last couple of years close to Marketo and Zoom webinar builds, and the same problem kept showing up: the strategy was ready, but the campaign setup still dragged.

Webinar campaigns are a perfect example. Slack briefs, Google Docs, Marketo, Zoom, landing pages, test emails, mobile QA, desktop QA, SOPs and approval comments all have to line up. Miss one detail and the team burns hours fixing it.

This workflow exists so campaign managers can spend more time improving the message and less time rebuilding the same launch checklist every week.